For four years I was the Creative Director of the footwear company started by the former President of Adidas, Rob Langstaff. My footwear designs landed us in Berlin with an ISPO Award, on the red carpet at the Grammy's and MTV Movie Awards thanks to Foo Fighters, and featured in numerous publications such as Men's Health, Success Magazine, Sportswear International, and Footwear Insight to name a few.
During my time at RYZ, I designed and directed the following:
- Brand Identity: logo, business cards, letterhead, and brand color palette
- Product Development: footwear concepts and design, colorways, and material selection
- Website: user interface, creative direction
- Marketing / Promotional Materials: advertising, photography, lookbooks, and point-of-purchase
I also curated the largest artist x footwear collaboration to date with the President of the Keystone Design Union, David Gensler. With our goal to reach a global market, 20 well known artists participated representing the U.S., Japan, Germany, China, Indonesia, United Kingdom, Norway, Australia, Poland, Argentina and Guatemala as part of the World Paradigm Collection. Some of the participating artists included Aerosyn-Lex Mestrovic, Chuck Anderson, Edgar Gonzalez, Jan Hakon Robson, Magomed Dovjenko, Matt Moore, Nasa, Nigel Dennis, Ron Wimberly, Shadow Chen, and Si Scott.
RYZ Final Logo
RYZ Footwear - Product Design - Low Top Zip with Interior and Foot Pattern
RYZ Footwear - Product Design - Low Top Zip - Sole Close Up - Foot Pattern
RYZ Footwear - Product Design - High Top Zip with Interior and Foot Pattern
RYZ Footwear - Product Design - High Top Zip - Sole Close Up - Foot Pattern
Foo Fighters - Grammy Awards - Red Carpet - Wearing RYZ Footwear
Foo Fighters - MTV Movie Awards - Red Carpet - Wearing RYZ Footwear