In the beginning of 2017, I started a new company with a friend called The Rolling People. It's a record label / lifestyle brand founded on rock 'n roll, skateboarding and motorcycle culture. The name ‘The Rolling People’ suggests a group or collective. A lot of companies today come off very 'business to consumer' instead of 'we're all in this together.' You can't have one without the other right? I've always been intrigued by the idea of religion and its iconography. The company name lead me to playing off that whole cult / religious vibe. I wanted the icon to have a cultish paganesque quality to it, like something you’d find inscribed on a stone from the medieval period. We’re not sacrificing babies or anything like that, haha, but common interests bring us and our followers and fans together. We’ve always been about moving forward and the circle icon in our logo has the look of a wheel, again having reference to the skateboarding / motorcycle thing. Having that icon also as the labels on our records we make spinning on a turntable just brings that idea home too.