Cult of 77 began as the name of the last music project of mine in New York City. It eventually evolved into the umbrella for all my creative outlets. The concept behind the 77 began with my birthdate and favorite number. I was born in March of 1977. It was a monumental year for art and music and this year will always be an influence in my work. Being a huge fan of modernism, minimalism and geometric shapes - I blended these genres creating one icon from two overlapping number 7s.