Guess the best way to start off the branding section is with my own logo right? The concept behind Cult Of 77 began with my birthdate and favorite number. I was born March of 1977. It was a monumental year for music and art and this year will always be an influence in my work. Being a huge fan of modernism, minimalism and geometric shapes - I blended these genres into one forming an overlapping 77 to create the icon.